Thursday, March 05, 2009
Must Watch! Michael Edson: "Web Tech Guy and Angry Staff Person"
I heard Michael Edson (Director of Web and New Media Strategy for the Smithsonian) speak at the IMLS WebWise conference last week. He delivered an astonishingly good talk centering around an animation entitled "Web Tech Guy and Angry Staff Person." It's a riot, and the animation sets a lighthearted attitude that reinforces his disclaimer that he's not poking fun or diminishing the very real tensions cultural heritage institutions face as our communication, collection, and even the dreaded B-word (business!) models change underneath us. Instead, I believe it's effective in using exaggeration to highlight some underlying issues and think intelligently about what it takes to say we CAN do something rather than taking the easy road and saying no. We can't just dismiss the challenges - understanding them will help us address them.